Purpose
9th Street Bridge is my personal way of demonstrating new ways of connecting customers and products. The examples
are drawn from projects that required positioning, creating new categories or conducting an analysis.
Other
insights and forms of contact include:
The history
Without going in to the whole resume, my background includes
everything from market research to software development to advertising. In 25+ years I've had the privilege
to apply data, technology and thinking to a wide variety of marketing challenges. This diverse and non-linear background provides
an opportunity to create new strategies and innovative solutions.
I enjoy both
writing about these issues as well as public speaking talking about the history of marketing analytics and how we got to where
we are today.
Some articles include:
The presentation "Social Media is a Red Bike" is a
recent addition:
